Baby & Me Tobacco Free

The BABY & ME™ Tobacco Free Program is a smoking cessation program created to reduce the use of tobacco products among pregnant women during their prenatal and postpartum period. Women who quit smoking during pregnancy are less likely to have premature and or low-birth-weight babies. Maintaining smoking cessation after the baby is born extends the positive health outcomes for women and their families by reducing the damaging effects of second and third-hand smoke. This results in healthier mothers and babies.




Jeanette Wyatt, MPH

Public Health Educator, Baby and Me Tobacco Free Program






  • Pregnant women who meet eligibility requirements can enroll online or through the WIC program with Hamilton County Health Department.
  • Participants must attend 4 prenatal and 12 postpartum counseling sessions to help them quit and stay quit.
  • At each session the participant and support partner will take a carbon monoxide (CO) test to ensure they are tobacco free.
  • At the 3rd counseling session the participant will receive their first voucher for diapers if they test tobacco free.
  • The participant may also sign their support partner up before or at the 3rd prenatal counseling session. Then, the support partner will be able to receive vouchers as well if they continue to test tobacco free. (Support partner eligibility listed below)

  • Any pregnant, smoking woman (36 weeks or less) who is a daily smoker or quit within 3 months of becoming pregnant.
  • Must be able to complete 4 prenatal sessions prior to birth -- ideally enroll.
  • Must be a Hamilton County resident.

  • A support partner is optional and can be anyone living with the mother during the program.
  • A support partner must enroll by prenatal session 3 and agree to be smoke free.
  • Participant must attend each counseling session to receive vouchers.
  • During each visit support partners will complete a carbon monoxide (CO) test. Vouchers for support partners are postpartum, once a month for a total of 12 vouchers.

  • $25 vouchers start during prenatal visit 3 and 4 and continue once a month for 12 months, for a total of 14 vouchers. **Participants must be smoke free to receive vouchers.**
  • Vouchers are redeemable at Walmart for purchase of diapers and/or baby wipes, if smoke free.